Topic outline

  • General

    • Announcement & Guidance Forum

      Training method

      LEARN-IP learning philosophy promotes a unique engaging training method, based on the following aspects:

      • Short-burst learning sessions which feature very well-structured learning content.
      • A deep sense of involvement and merging of action and awareness.
      • A sense of control and dealing with the task that you will find at the end of the module.
      • Enjoyment and provoking further interest.

      LEARN-IP focuses on an interactive training approach:

      • The modules as a training material for self-learning.
      • Using the interactive LEARN-IP e-learning platform: moodle.learn-ip.eu for facilitated training sessions in a group with a professional trainer.

      Unlike the lecturers into the face-to-face classroom which provide their students with guidance and some additional directions, you have to take the responsibilities for the time management and for the control of your learning progress.

      If you want to learn more about the Learn-IP project, visit its website: https://learn-ip.eu/.


  • Module 1 - Introduction to the learning curve of Intellectual Property in cultural heritage and cultural tourism

    This module gives a general introduction on the project, training program and the relevance of intellectual property rights in cultural heritage and cultural tourism.

  • Module 2: How to identify assets in the cultural heritage and tourism sector

    This module is addressed to heritage managers and cultural tourism professionals and first introduces the terms “cultural heritage” and “cultural tourism” as they are used in the context of LEARN-IP. It explains the term “asset” which plays an important role in the context of intellectual property rights. It then goes on to discuss the potential of heritage assets for cultural tourism, and learners will gain insight into how to identify assets and make use of opportunities from assets. With some good practices and numerous exercises learners can reflect and deepen their understanding and knowledge.


    • Module 2 Quiz

      Dear student, the platform only stores your current score of this quiz, which shows your current level of knowledge. Each time you try to solve the quiz, the platform deletes the previous result and saves the current one again. However, if you wish to keep all results older than the one you are achieving now, you must always export your current result to your computer via your browser

      This quiz consists of 10 questions. It would take you around 15 minutes to answer the questions. 

      Please be aware that the outcome of the quiz has to be downloaded and saved if you would like to keep it.


  • Module 3: Transformation of cultural heritage and tourism assets into Intellectual Property

    This module provides a guided tour through intellectual property rights (IPR) and their appli-cation to cultural heritage and tourism assets. After a general introduction of properties of IPR, various kinds of industrial property rights and copyright are introduced and illustrated with examples. This knowledge is then applied to the field of cultural heritage and cultural tourism. Criteria and strategies are developed which allow identifying the most appropriate IPR for a specific asset. The prerequisites, necessary steps to obtain protection, and the estimates of occurring costs are presented.


    • Module 3 Quiz

      Dear student, the platform only stores your current score of this quiz, which shows your current level of knowledge. Each time you try to solve the quiz, the platform deletes the previous result and saves the current one again. However, if you wish to keep all results older than the one you are achieving now, you must always export your current result to your computer via your browser.

      This quiz consists of 10 questions. It would take you around 15 minutes to answer the questions.

      Please be aware that the outcome of the quiz has to be downloaded and saved if you would like to keep it.

  • Module 4: How to identify opportunities and overcome barriers for utilizing assets

    This module presents the importance of the cultural heritage and tourism assets as an opportunity for developing economic benefits. It focuses on how to identify opportunities for its protection and utilization. It examines the identification of the barriers and the importance of precaution measures for the third-party IPR related to cultural heritage and cultural tourism assets. It enables learners to develop a sustainable cultural tourism business in a protected cultural environment. This module is a valuable reference to be added to the skills and knowledge learners develop through practice and experience.  

  • Module 5: IPR Strategy and Business Development

    This module explores the principles of an IPR strategy in the cultural heritage and cultural tourism sector: It provides an answer to the question of what to do after registration of IPR for certain cultural tourism or heritage products or services. Furthermore, it explores the general question of how to “exploit” cultural heritage and cultural tourism assets and to bring economic benefits to the stakeholders, including the local community. Finally, this module opens new horizons to the learners regarding the latest trends in digitization specifically for the cultural tourism and heritage sectors.


    • Module 5 Quiz

      Dear student, the platform only stores your current score of this quiz, which shows your current level of knowledge. Each time you try to solve the quiz, the platform deletes the previous result and saves the current one again. However, if you wish to keep all results older than the one you are achieving now, you must always export your current result to your computer via your browser.

      This quiz consists of 10 questions. It would take you around 15 minutes to answer the questions.

      Please be aware that the outcome of the quiz has to be downloaded and saved if you would like to keep it.

  • Module 6: How to build value-chains to valorize cultural heritage and tourism Intellectual Property

    This module explains how value chains can be developed specifically with intellectual property assets and what needs to be considered. Targeted learners are stakeholders from cultural heritage as well as cultural tourism. They should first become aware of what value chains are and the serious role they can play. The competences and skills that will be developed include, in the first step, the identification and analysis of value chains. The next step is the integration of intellectual property rights in value chains and their beneficial use in terms of economic, social, environmental, and sustainable effects. For both sectors, this is presented and discussed in respective impacts.


    • Module 6 Quiz

      Dear student, the platform only stores your current score of this quiz, which shows your current level of knowledge. Each time you try to solve the quiz, the platform deletes the previous result and saves the current one again. However, if you wish to keep all results older than the one you are achieving now, you must always export your current result to your computer via your browser.

      This quiz consists of 5 questions. It will take you around 15 minutes to answer the questions.

      Please be aware that the outcome of the quiz has to be downloaded and saved if you would like to keep it.

    • Youtube Video on "Value Chains" Page

      In accordance with the German data protection declarations, we would like to point out that you send data to Youtube as soon as you click on a Youtube link. We cannot prevent that. By loading the video, you accept YouTube's privacy policy.

      This YouTube video tutorial gives a concise overview of the principles of value chains which were developed from 1985 by the American economist Michael Porter. It is referred to in the LEARN-IP training module 6.


  • Module 7: “How to finance the creation of IP assets in cultural heritage and tourism”

    This module presents the professional approach to financing the protection and commercialization of cultural heritage and cultural tourism assets. Funding these activities is one of the most important considerations to be taken, but not many European cultural and tourism stakeholders are trained in the art of raising funds. Thus, the module provides information about the existing different financing sources and financing models for the different steps in the intellectual property protection and exploitation phases. Finally, this module introduces the different forms and unique features of the financing possibilities available and illustrates those with examples, with good practice references, and with referrals to further readings.